posted by gut
lmao at everyone.....BOTH are ROI - one is projected or forecast, and one is actual or realized.
I will quote myself from above: "You can make an educated guess as to what it might be once you launch things."
Obviously, you can have some idea on just about any metric if you do enough planning, but you don't actually have the metric until you actually have the data. Beforehand, it's not "the ROI is." It's "we think the ROI will be."
posted by QuakerOats
“Evaluating the ROI of an investment opportunity is critical, particularly when you’re operating on a limited budget. Using ROI as a guide can help you pinpoint those opportunities that offer the highest potential return, based on the amount you’re able to invest. “
You do realize that something doesn't cease to be an opportunity just because you've started, right? You're cherry-picking terms that, if read as part of the whole, don't say what you're trying to make them say.
The ROI is absolutely a metric you can use to pare down a wider array of investments and focus more on the ones that offer higher potential returns as you scale.
posted by QuakerOats
“Calculating ROI can also help you determine whether a growth opportunity offers any net benefit from a savings standpoint. “
I'm not even sure why you think the bolded part refers exclusively to the time prior to starting a given financial venture, so you'll have to tease out why only untested investments have growth opportunity or might offer any net benefit.
posted by QuakerOats
“Before you begin calculating the ROI for a growth venture, be clear on what your hurdle rate is. This represents the minimum rate of return you’re willing to accept for a particular investment. Keeping this base rate in mind as you perform ROI calculations, allows you to eliminate those opportunities that do not fit your criteria.”
FFS. You do realize you can run an actual campaign with real data for years and years without establishing a hurdle rate, right? All this is saying is to have your bare minimum ROI figured before you set out to calculate the ROI. Are you even reading what you're pasting?
posted by QuakerOats
Class is now over for the day.
It sounds like the classroom has been empty for some time now.