A Movie Question for you Marketing Buffs (or Marty Irish)

• ernest_t_bass

  

  I know that google.com exists, but what are some good movies/documentaries that would be good examples of marketing and the marketing mix, that I could show in class? We've already watched "ESPN 30-for-30: The Birth of Big Air." This was directly applicable to many of the things we have discussed in class, as BMX and big air went from nothing, and now it is huge (X-games). What are some other movie/documentary examples (non-porno) that would show how the marketing of something lead to success (or even failure)?
• Trueblue23

  

  Dogtown and Z-Boys
• O-Trap

  

  Might sound strange, but watching, and analyzing, infomercials from known marketing successes can be helpful. Keep mindful of what they're doing int he video the whole time.
• Sonofanump

  Glengary, Glenross. Epic marketing techniques in that movie.
• ernest_t_bass

  

  Sonofanump;1365460 wrote:Glengary, Glenross. Epic marketing techniques in that movie.

  
  Lol. Probably too much foul language for a HS class.
• Sonofanump

  
• I Wear Pants

  ernest_t_bass;1365399 wrote:I know that google.com exists, but what are some good movies/documentaries that would be good examples of marketing and the marketing mix, that I could show in class? We've already watched "ESPN 30-for-30: The Birth of Big Air." This was directly applicable to many of the things we have discussed in class, as BMX and big air went from nothing, and now it is huge (X-games). What are some other movie/documentary examples (non-porno) that would show how the marketing of something lead to success (or even failure)?

  I'd imagine that there's probably been a documentary or some sort of video made about Starbucks that's sort of what you're looking for. They're really good at understanding trends and use the four Ps pretty damned effectively. I mean they're able to charge like $4 for a cup of coffee, people recognize their logo, the seem to have a handle on where to put locations (probably have a decent DSS for that like McDonald's), etc. They seem to understand the wants/needs of their customers as well since they've always been one of the first major chains to have things like WiFi in all their stores, they're moving to Square as a payment system/embracing new methods, etc.
• ernest_t_bass

  

  Sonofanump;1365469 wrote:

  
  Does. Not. Work.
• Pick6

  

  Food Inc, maybe.
• Automatik

  

  Trueblue23;1365403 wrote:Dogtown and Z-Boys

  Fantastic documentary. One of my all time favs.
• ernest_t_bass

  

  Pick6;1365548 wrote:Food Inc, maybe.

  
  Have watched it already.
• GoChiefs

  

  Automatik;1365557 wrote:Fantastic documentary. One of my all time favs.

  
  Off topic, but if you like wildlife and documentaries, check out "Living With Wolves".
  
  http://m.imdb.com/title/tt0473506/
• sportchampps

  Ultimate fighting fistfull of dollars from cnbc. Basically shows how Dana white rebuilt the UFC business
• I Wear Pants

  sportchampps;1365619 wrote:Ultimate fighting fistfull of dollars from cnbc. Basically shows how Dana white rebuilt the UFC business

  Yeah the UFC is a good example of marketing driven growth.
• hasbeen

  

  ernest_t_bass;1365566 wrote:Have watched it already.

  
  You're one of THOSE teachers...
• ernest_t_bass

  

  hasbeen;1365628 wrote:You're one of THOSE teachers...

  
  Lol. No. There are ~90 school days in a semester. Having 4-5 (applicable) movie days is not a terrible thing.
• BigAppleBuckeye

  

  How about The Social Network? Facebook and Social Media are a huge cog in the marketing mix in today's landscape.
• sportchampps

  One thing you will learn in the UFC video is how they originally had to pay to get the Ultimate Fighter reality show on TV to help build their product.
• sportchampps

  When I was in DECA we watched a few Zig documentries as well.
• se-alum

  

  The Diamond Empire is very good. Basically shows how De Beers built an empire based on myth.
• Trueblue23

  

  Cocaine Cowboys
• O-Trap

  

  Any movie about the ins and outs of grifting and/or conning might be helpful, honestly.
• Rotinaj

  

  Clerks.
• thavoice

  There is about a 30-60 second part of Waynes World that discusses product placement/marketing....
• Sonofanump

  Tomorrow's Friday, what movie is the class watching?