A Movie Question for you Marketing Buffs (or Marty Irish)

• ernest_t_bass

  

  Sonofanump;1527139 wrote:Tomorrow's Friday, what movie is the class watching?

  Shark Tank is a staple in my class.
• like_that

  

  ernest_t_bass;1527286 wrote:Shark Tank is a staple in my class.

  Now that is legit.
• ernest_t_bass

  

  like_that;1527306 wrote:Now that is legit.

  I teach an introductory business class, where we cover entrepreneurship. I've never seen a show more applicable.
• like_that

  

  Yes I know what you teach, and I agree. Good show.
• sleeper

  

  I Wear Pants;1365501 wrote:I'd imagine that there's probably been a documentary or some sort of video made about Starbucks that's sort of what you're looking for. They're really good at understanding trends and use the four Ps pretty damned effectively. I mean they're able to charge like $4 for a cup of coffee, people recognize their logo, the seem to have a handle on where to put locations (probably have a decent DSS for that like McDonald's), etc. They seem to understand the wants/needs of their customers as well since they've always been one of the first major chains to have things like WiFi in all their stores, they're moving to Square as a payment system/embracing new methods, etc.

  Apple is the ultimate marketing company. There has to a documentary on them somewhere.
• sleeper

  

  hasbeen;1365628 wrote:You're one of THOSE teachers...

  I don't think its a bad thing. I learned absolutely nothing in school until I went to Ohio State. The University turned me from a schmuck with no knowledge to a schmuck with too much knowledge.
  
  #OhioStateProud
• ernest_t_bass

  

  sleeper;1527349 wrote:I don't think its a bad thing. I learned absolutely nothing in school until I went to Ohio State. The University turned me from a schmuck with no knowledge to a schmuck with too much knowledge.
  
  #OhioStateProud

  Videos provide REAL WORLD examples, where students can see application to what they learned. It definitely isn't a bad thing.
  
  Look up BGSU Hatch. I'll be taking my students to it in the Spring. A local Shark Tank program, where local investors invest in BGSU Student entrepreneurial ventures. Pretty sweet. Yes... I'm one of THOSE teachers.
• dlazz

  Blow is a movie you could show your students.
• sleeper

  

  ernest_t_bass;1527354 wrote:Videos provide REAL WORLD examples, where students can see application to what they learned. It definitely isn't a bad thing.
  
  Look up BGSU Hatch. I'll be taking my students to it in the Spring. A local Shark Tank program, where local investors invest in BGSU Student entrepreneurial ventures. Pretty sweet. Yes... I'm one of THOSE teachers.

  I know man I agree with you. I had a bunch of teachers in high school that showed videos multiple times per week. I still learned nothing but the extra sleep sure was worth it especially given anything they taught me was useless anyway. Remember cursive and how we were supposed to use that in every day life? Never touched. Remember spending all that time learning about the American revolution? Nope, no one gives a damn. Remember learning geometric proofs? Nope, don't need proofs just faith.
  
  However, I did learn a crap ton in college and we never watched videos so YMMV.
• ernest_t_bass

  

  Explain YMMV?
• sleeper

  

  ernest_t_bass;1527381 wrote:Explain YMMV?

  Your Mileage May Vary
• ernest_t_bass

  

  sleeper;1527382 wrote:Your Mileage May Vary

  Don't get.
  
  /teacher'd
• dlazz

  ernest_t_bass;1527383 wrote:Don't get.

  Not surprised you don't understand.
  
  You're the smart guy asking a message board (that has the collective intellect of a 13 year old) for advice on what movies to show in class because you're too lazy to:
  
  1) come up with it on your own
  2) Google it
• ernest_t_bass

  

  dlazz;1527449 wrote:Not surprised you don't understand.
  
  You're the smart guy asking a message board (that has the collective intellect of a 13 year old) for advice on what movies to show in class because you're too lazy to:
  
  1) come up with it on your own
  2) Google it

  This was so last year.
• I Wear Pants

  sleeper;1527348 wrote:Apple is the ultimate marketing company. There has to a documentary on them somewhere.

  Apple has done fantastically well to market themselves. 2000s were just excellence from them if looking at it from a business standpoint. iPod, iTunes, really growing into the role that they make computers for students, educators, and creatives, changing their frame of reference in 2007 by dropping the computer from their name the same day they announced the iPhone, the success they've had with the iPad, etc.
  
  I'm not a loyal Apple user but they've done great work from a marketing standpoint.