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Budweiser Rebranded: America

  • ernest_t_bass
    http://www.usatoday.com/story/money/nation-now/2016/05/10/budweiser-renames-cans-beer-america-anheuser-busch/84176886/


    Nothing says 'America' like an ice-cold can of mass-produced beer.

    Anheuser-Busch announced Tuesday that the company is replacing the Budweiser logo with “America” on its 12-oz. cans and bottles this summer.

    The cans of patriotic nectar will be available May 23 through the November election and aim “to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity.”

    The company is no stranger to American-themed summer cans, which have been transformed into American flags and featured the Statue of Liberty in the past. This year, the cans and bottles will try to stir the American pride in frat boys and booze-fueled Fourth of July partiers alike, with lines from the Pledge of Allegiance and lyrics from The Star Spangled Banner and America the Beautiful.

    Apparently, the Belgium-based megabrewer, which owns more than 200 brands globally, including Corona and Stella Artois, knows the way straight to our checkbooks. Throw some America on it!

    Ricardo Marques, vice president of Budweiser, notes that with Americans partaking in the Summer Olympics and the Copa America Centenario soccer tournament being held in the U.S., the cans are an ideal way to salute the United States.

    "We are embarking on what should be the most patriotic summer that this generation has ever seen,” Marques said in a statement.

    Changing the name to "America" is potentially a risky move for the brand, which already "says America, without saying it," according to John Immesoete, Chief Creative Officer of global marketing agency Epsilon.

    "They are basically taking a brand name they’ve spent billions of dollars behind worldwide, and tossing it aside for a while and putting 'America' on it," said Immesoete, who has worked on past Budweiser Super Bowl campaigns, but is not associated with the "America is in Your Hands" campaign.

    He notes that while some consumers may be intrigued by the new can design, others will likely be alienated by the company's attempt to literally "package America."

    Drink it up, America.
  • ernest_t_bass
    @johnpetergrant
    BUDWEISER: What's a good name for our cheap, watered-down, mass-produced, foreign-owned product?
    AD GUY: "America"

    @MatthewKick
    If Budweiser is now called "America", when do they make America great again?

    ‎@dcseifert
    i bet the venn diagram of people that are mad about budweiser’s america rebranding and people that would never drink bud has 100% overlap

    @morninggloria
    Like America the country, Budweiser the beer is only sometimes tolerable and will make you fat.

    @JElvisWeinstein
    You're sober? That's anti-American! #Budweiser
  • ernest_t_bass
    ‏@TheFakeESPN
    Budweiser is officially changing the name on their cans to "America."

    "I can't wait to get drunk on America!" - Johnny Manziel
  • Iliketurtles
    Haha those are great. My favorite one is the "You're sober? That's anti-American! #Budweiser"
  • Sonofanump
    Confused, I thought InBev was Belgian?
  • sleeper
    Dumb.
  • Laley23
    Yet people will eat it up over summer day drinking.
  • HitsRus
    'Murica!
  • friendfromlowry
    Budweiser Rebranded: Still gross
  • Curly J
    HitsRus;1795485 wrote:'Murica!
    ^^^ That is a different beer. --> http://www.wzzm13.com/news/local/lakeshore/saugatuck-brewing-company-slams-a-b-announces-their-own-america-beer/185540647
  • Commander of Awesome
    Brilliant
  • Curly J
    Commander of Awesome;1795616 wrote:Brilliant
    I believe Guinness was going to Re-Brand themselves as that (see old commercials)