Pepsico (Mountain Dew) Pulls "The Most Racist Commercial of All Time"

• vball10set

  http://blog.zap2it.com/pop2it/2013/05/tyler-the-creators-mountain-dew-ad-pulled-after-being-called-the-most-racist-commercial-in-history.html
  
  
  
  [video=youtube;fI_L6Qise7I][/video]
• Raw Dawgin' it

  

  LOL The names are great
  
  http://www.ohiochatter.com/forum/showthread.php?38769-Like_That-s-infractable-posts&p=1435285#post1435285
• ernest_t_bass

  

  How is that racist? Goats can't even speak english.
• Devils Advocate

  

  Close but no cigar
  
  http://www.youtube.com/watch?v=ypIbTpnuNgg&feature=youtube_gdata_player
• Raw Dawgin' it

  

  ernest_t_bass;1437206 wrote:How is that racist? Goats can't even speak english.

  Black stereotype names, all blacks in the line up, white cops, white girl beat up, how they're dressed.
• Devils Advocate

  

  ernest_t_bass;1437206 wrote:How is that racist? Goats can't even speak english.

  
  Dude, how are you a teacher? I am however glad you picked up on the goat.
• ernest_t_bass

  

  
• Devils Advocate

  

  ^^^^^^^ interesting that the little stick dude is black.
• vball10set

  It may be totally PI, racist, insensitive, etc., but I still laughed my ass off at that goat-hahaha.
• thePITman

  

  Devils Advocate;1437207 wrote:Close but no cigar
  
  http://www.youtube.com/watch?v=ypIbTpnuNgg&feature=youtube_gdata_player

  Didn't get what was racist about this until the very end. Hahaha!
• enigmaax

  Clearly Tyler the Creator is racist.
• Devils Advocate

  

  ernest_t_bass;1437206 wrote:How is that racist? Goats can't even speak english.

  
  Maybe it would help if you realized that the girl was somebody's sister
• sherm03

  

  One of the cops in the commercial was black.
• Classyposter58

  

  enigmaax;1437267 wrote:Clearly Tyler the Creator is racist.

  He also sucks. I listened to one of his songs and absolutely hated it
• vball10set

  damn, PepsiCo took it down--may as well delete this thread
• gut

  If the goat had sounded like a certain Italian stereotype...no one says squat.
  
  How in the world does this get produced? I don't know how many people would see this/sign-off internally, but how could no one notice? The goat was a risk, but an all black line-up? Really?
  
  And even then, you'd still have some feminazis saying how this commercial promotes violence on women.
  
  This should be a great marketing case study. How many ways can you go wrong and offend?
• thePITman

  

  gut;1437454 wrote:How in the world does this get produced? I don't know how many people would see this/sign-off internally, but how could no one notice?

  This is what always baffles me, as well.
• Raw Dawgin' it

  

  gut;1437454 wrote:If the goat had sounded like a certain Italian stereotype...no one says squat.
  
  How in the world does this get produced? I don't know how many people would see this/sign-off internally, but how could no one notice? The goat was a risk, but an all black line-up? Really?
  
  And even then, you'd still have some feminazis saying how this commercial promotes violence on women.
  
  This should be a great marketing case study. How many ways can you go wrong and offend?

  It gets approved because it gets people talking about Pepsi. They get press and by the weekend no one will give a fuck. It's doing exactly what they wanted.
• gut

  Raw Dawgin' it;1437458 wrote:It gets approved because it gets people talking about Pepsi. They get press and by the weekend no one will give a ****. It's doing exactly what they wanted.

  You could be on to something there. Pretty crafty way to exploit social media. Don't even have to pay to air the thing. I think a few companies did something similar with the Super Bowl.
• scoreboard

  

  If black men werent violent criminals, there wouldnt be a stereotype that black men are violent criminals.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  sarcasm
• Raw Dawgin' it

  

  gut;1437462 wrote:You could be on to something there. Pretty crafty way to exploit social media. Don't even have to pay to air the thing. I think a few companies did something similar with the Super Bowl.

  We're talking about the ad, which is exactly what they wanted. It doesn't even matter that it exploited stereotypes, all they care about is that people are talking about Mountain Dew. Think anyone will stop drinking it because of this ad? Doubt it. Hell, some people may drink it because they like their don't give a fuck attitude. I honestly think they went into it expecting backlash and were going to air the ad until there was enough outrage for them to pull it.
• OSH

  

  [video=youtube;Uf2aI0CPqQE][/video]
• lhslep134

  

  Didn't even think it was that racist, just an example of people being overly sensitive. I thought it was funny.
  
  I guess they coulda had a white guy in the lineup, but the guys in the lineup and the guy voicing the goat are part of the same group.
• enigmaax

  Classyposter58;1437358 wrote:He also sucks. I listened to one of his songs and absolutely hated it

  Agreed. And the commercial was stupid in my opinion. However, I'm not sure who exactly has the problem with it or who is calling it racist. I mean, I would think black people get it. And I doubt white people are smart enough to see the joke is on us. And aside from all that, if you had seen the first two parts, you would know it wasn't a "battered white woman." It was a woman who had been attacked by a @#$%ing goat.
• Mulva

  

  Classyposter58;1437358 wrote:He also sucks. I listened to one of his songs and absolutely hated it

  His TV show is worse.