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Ford, rivals betting small is beautiful

  • ZWICK 4 PREZ
    http://www.msnbc.msn.com/id/34979467/ns/business-autos/


    Are we really heading to a European way of thinking?
  • justincredible
    I'll keep my gas guzzling truck.
  • gorocks99
    As the population shifts to bigger cities and less rural, yes, smaller cars will become more popular.
  • ytownfootball
    Them counting on fuel costs @ $4/gal. tells the tale really. They don't want to get caught with their pants around their ankles as they did in the mid 70's during the Carter years. The big 3 had zero in the showroom that could compete with the foreign jobs that got better fuel economy. I doubt there will be a complete faze out of the big SUV's and trucks which have proven high profit margins, but they need to have alternatives in place. Smart move I think.
  • Con_Alma
    I don't believe small is beautiful to the U.S. car buying market but it may very well become the desired based on economics.
  • j_crazy
    40% of americans can't fit into those cars. this strategy will fail.
  • jordo212000
    It's about time. They're a few years late haha
  • Curly J
    No thank you. I'll keep my poor mileage Wrangler.
  • LJ
    ZWICK 4 PREZ wrote: http://www.msnbc.msn.com/id/34979467/ns/business-autos/


    Are we really heading to a European way of thinking?
    No, because the european way of thinking is cluttered cities where everyone lives and the smart cars were built to fit into a parallel spot pulled straight in so you could park 2 in 1 spot. The other small cars were built to maximize fuel efficiency as well as parking efficiency.
  • cbus4life
    Smart move.
  • Devils Advocate
    I think I'm havig dejavu





    I Think we've been through this before :(
  • tk421
    I don't know if I'd even fit in that Ford Focus, let alone it being a "family" sedan. If I had money for a vehicle, it's a truck for me.
  • Devils Advocate
    I've heard many times that a car is quazi penis. I guess it's OK to have a little penis if it looks sporty :)

    Even better if it goes fast
  • GoChiefs
    justincredible wrote: I'll keep my gas guzzling truck.
    Exactly what I was thinking.
  • gut
    The fuel prices is a factor in Europe. I think a bigger factor is the narrow streets and lack of parking, and parking is only an issue in a handful of major cities (more if you talk just downtown areas).

    Americans like their SUV and pick-ups. We like to load up the car and haul stuff. There will always be a market for that, but with many families owning 2 or more cars I think they will have at least 1 fuel efficient vehicle (gone are the days a family would have 3 or 4 trucks).
  • End of Line
    I'll keep my Ford.
  • Sage
    thankfully my cherokee GUZZLES NAZI BLOOD AND NAZI BLOOD AINT GON UP SINCE 19 FUCKING 47
  • LJ
    My truck reads 9.7 MPG currently
  • cbus4life
    My Subaru Forrester currently getting 31MPG Highway, which i'm pretty happy with.